{"id":19112,"date":"2025-12-15T15:38:06","date_gmt":"2025-12-15T15:38:06","guid":{"rendered":"https:\/\/belzuz.com\/?post_type=publicacion&#038;p=19112"},"modified":"2025-12-16T10:06:49","modified_gmt":"2025-12-16T10:06:49","slug":"portugal-digital-fairnesss-act-cambio-structural-europeo","status":"publish","type":"publicacion","link":"https:\/\/belzuz.com\/en\/publicacion\/portugal-digital-fairnesss-act-cambio-structural-europeo\/","title":{"rendered":"Portugal_DIGITAL FAIRNESS ACT: the next structural shift in the European digital ecosystem"},"content":{"rendered":"<p data-rm-block-id=\"block-1\">In July of this year, the European Commission opened the public consultation for the <strong>future Digital Fairness Act<\/strong>, a framework that will redefine how companies communicate, personalize and design digital experiences for consumers.<\/p>\n<p data-rm-block-id=\"block-2\">Although still in its early stages, the outline already reveals the focus of the European legislator. The <strong>Digital Fairness Act <\/strong>is expected to address:<\/p>\n<ul>\n<li data-rm-block-id=\"block-3\">interface patterns considered manipulative (\u201cdark patterns\u201d)<\/li>\n<li data-rm-block-id=\"block-4\">misleading practices associated with influencers and sponsored content<\/li>\n<li data-rm-block-id=\"block-5\">design elements with addictive potential<\/li>\n<li data-rm-block-id=\"block-6\">opaque or exploitative commercial personalization<\/li>\n<li data-rm-block-id=\"block-7\">exploitation of consumer vulnerabilities, with special attention to minors<\/li>\n<\/ul>\n<p data-rm-block-id=\"block-8\">The aim is for what has so far been treated as a \u201cgrey area\u201d to be integrated into a clear, consolidated and strictly enforced regime.<\/p>\n<p data-rm-block-id=\"block-9\">For companies operating in the digital sphere, the implications may be profound and include:<\/p>\n<ul>\n<li data-rm-block-id=\"block-10\">the need to review onboarding, consent and cancellation flows<\/li>\n<li data-rm-block-id=\"block-11\">elimination of behavioral pressure mechanisms<\/li>\n<li data-rm-block-id=\"block-12\">new requirements in digital advertising and influencer campaigns<\/li>\n<li data-rm-block-id=\"block-13\">increased scrutiny of recommendation engines and interface logic<\/li>\n<li data-rm-block-id=\"block-14\">greater regulatory risk when design induces uninformed decisions<\/li>\n<\/ul>\n<p data-rm-block-id=\"block-15\">A simple UX (user experience) choice that goes unnoticed today may become, tomorrow, an expressly prohibited practice.<\/p>\n<p data-rm-block-id=\"block-16\">With the launch of the public consultation, the phase begins that separates those who anticipate from those who react late: understanding the scope of the future regime, adjusting practices and participating actively in the EU process will help avoid rushed (and costly) corrections once the final text is approved.<\/p>\n<p data-rm-block-id=\"block-17\">At <a href=\"https:\/\/belzuz.com\/en\/\"><strong>Belzuz Abogados, S.L.P.<\/strong><\/a>, we have been following the development of this new European framework from its early signs, already assessing its potential impacts on our Clients\u2019 digital operations.<\/p>\n<p data-rm-block-id=\"block-18\">The <strong>Digital Fairness Act<\/strong> represents the next frontier of consumer protection in the European Union. Those who start now will be better prepared.<\/p>\n","protected":false},"featured_media":18971,"template":"","categories":[],"area-de-practica":[],"publicaciones":[120],"idioma-publicacion":[71],"class_list":["post-19112","publicacion","type-publicacion","status-publish","has-post-thumbnail","hentry","publicaciones-catarina-avelar","idioma-publicacion-ingles"],"acf":[],"_links":{"self":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicacion\/19112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicacion"}],"about":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/types\/publicacion"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/media\/18971"}],"wp:attachment":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/media?parent=19112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/categories?post=19112"},{"taxonomy":"area-de-practica","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/area-de-practica?post=19112"},{"taxonomy":"publicaciones","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicaciones?post=19112"},{"taxonomy":"idioma-publicacion","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/idioma-publicacion?post=19112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}