{"id":19129,"date":"2025-12-15T15:49:16","date_gmt":"2025-12-15T15:49:16","guid":{"rendered":"https:\/\/belzuz.com\/?post_type=publicacion&#038;p=19129"},"modified":"2025-12-16T10:32:30","modified_gmt":"2025-12-16T10:32:30","slug":"portugal-advertising-riesgos-campanas-publicitarias","status":"publish","type":"publicacion","link":"https:\/\/belzuz.com\/en\/publicacion\/portugal-advertising-riesgos-campanas-publicitarias\/","title":{"rendered":"Portugal_ADVERTISING: The hidden risk in everyday campaigns"},"content":{"rendered":"<p data-rm-block-id=\"block-1\">Most advertising campaigns reaching the market contain small nuances that may qualify as misleading or comparative advertising, even when there is no intention of deceiving consumers.<\/p>\n<p data-rm-block-id=\"block-2\">From our experience, the most common mistakes are:<\/p>\n<ul>\n<li data-rm-block-id=\"block-3\">absolute claims (\u201cno. 1\u201d, \u201cthe best\u201d, \u201cmarket leader\u201d) without sufficient evidence<\/li>\n<li data-rm-block-id=\"block-4\">implicit comparisons that activate comparative advertising rules<\/li>\n<li data-rm-block-id=\"block-5\">omission of essential conditions (limits, terms, stock)<\/li>\n<li data-rm-block-id=\"block-6\">inconsistent price reductions<\/li>\n<\/ul>\n<p data-rm-block-id=\"block-7\">These issues may lead to:<\/p>\n<ul>\n<li data-rm-block-id=\"block-8\">fines from the competent authorities<\/li>\n<li data-rm-block-id=\"block-9\">obligations to correct or withdraw campaigns<\/li>\n<li data-rm-block-id=\"block-10\">unfair competition disputes<\/li>\n<li data-rm-block-id=\"block-11\">significant reputational damage<\/li>\n<\/ul>\n<p data-rm-block-id=\"block-12\">And most of the time, <strong>a single misplaced sentence<\/strong> is enough to trigger all of this.<\/p>\n<p data-rm-block-id=\"block-13\">A preventive <strong>legal audit of advertising campaigns<\/strong> allows claims, warnings, disclaimers and supporting evidence to be adjusted before publication.<\/p>\n<p data-rm-block-id=\"block-14\"><strong><u>Small adjustments prevent big problems.<\/u><\/strong><\/p>\n<p data-rm-block-id=\"block-15\">At <a href=\"https:\/\/belzuz.com\/en\/\"><strong>Belzuz Abogados, S.L.P.<\/strong><\/a>, we assist our Clients in the preventive review of advertising claims, digital campaigns, videos, price-reduction campaigns, comparative advertising, supporting evidence and mandatory documentation.<\/p>\n","protected":false},"featured_media":18971,"template":"","categories":[],"area-de-practica":[],"publicaciones":[120],"idioma-publicacion":[71],"areas-practica-publicacciones":[],"class_list":["post-19129","publicacion","type-publicacion","status-publish","has-post-thumbnail","hentry","publicaciones-catarina-avelar","idioma-publicacion-ingles"],"acf":[],"_links":{"self":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicacion\/19129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicacion"}],"about":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/types\/publicacion"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/media\/18971"}],"wp:attachment":[{"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/media?parent=19129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/categories?post=19129"},{"taxonomy":"area-de-practica","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/area-de-practica?post=19129"},{"taxonomy":"publicaciones","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/publicaciones?post=19129"},{"taxonomy":"idioma-publicacion","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/idioma-publicacion?post=19129"},{"taxonomy":"areas-practica-publicacciones","embeddable":true,"href":"https:\/\/belzuz.com\/en\/wp-json\/wp\/v2\/areas-practica-publicacciones?post=19129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}