Most advertising campaigns reaching the market contain small nuances that may qualify as misleading or comparative advertising, even when there is no intention of deceiving consumers. From our experience, the most common mistakes
In July of this year, the European Commission opened the public consultation for the future Digital Fairness Act, a framework that will redefine how companies communicate, personalize and design digital experiences for consumers.
The recent publication of Competition Policy Brief No. 1/2025 rekindles an old discussion within European competition law: how far the protection offered by professional secrecy goes in investigations conducted by the Commission, and
La reciente publicación del Competition Policy Brief n.º 1/2025 reaviva un debate antiguo en el seno del derecho europeo de la competencia: hasta dónde llega la protección conferida por el secreto profesional en
Credit intermediation has become, over the last decade, one of the pillars of households’ access to bank financing. More than half of the credit agreements concluded in Portugal currently go through a credit
La actividad de intermediación de crédito se ha convertido, en la última década, en uno de los pilares del acceso de las familias a la financiación bancaria. Más de la mitad de los
It is essential for economic operators to be aware of the legal requirements to avoid surprises. Portuguese legislation, specifically Decree-Law no. 70/2007 of 26 March, strictly regulates the conditions applicable to price reduction
Es fundamental que los operadores económicos conozcan las exigencias legales para evitar sorpresas. La legislación portuguesa, concretamente el Decreto-Ley n.º 70/2007, de 26 de marzo, regula rigurosamente las condiciones aplicables a las prácticas
É fundamental que os operadores económicos estejam cientes das exigências legais para evitar surpresas. A legislação portuguesa, concretamente o Decreto-Lei n.º 70/2007, de 26 de março, regula rigorosamente as condições aplicáveis às práticas
Under Portuguese law, advertising communications must be objective, clear, truthful and verifiable. This means that leadership claims will only be legitimate if supported by concrete data: market shares, independent studies, or recognized metrics.
